Jack Gold, Founder Of J. Gold Associates Wrote The Article “The Lure of Unlimited Wireless Data—Is It Necessary?”
Unlimited data sounds like a great idea, but some cellphone companies think it’s a bad idea. Verizon is one of those companies. Verizon recently republished an article written by Jack Gold, an industry analyst. Gold claims that if everyone had unlimited data the performances of the networks would suffer. Bandwidth restrictions could disrupt service, and there would be a lot of unhappy customers, Crystal Hunt included.
Gold’s theory sounds plausible, but companies like Verizon and AT&T don’t offer unlimited data for another reason. That reason is extra revenue. It’s bottom line mentality at its finest. T-Mobile and Sprint offer unlimited data to entice consumers to switch to their service. The offering of unlimited data by phone companies is a modern day bait and switch tactic.
Monthly data caps do help prevent congestion, but as the phone carriers get more tech-savvy that excuse will fall out of grace. Once the public realizes phone companies can offer unlimited data without the fear of losing service, things will change. But it may take a little time for that change to take effect. But once that change happens, don’t expect your phone bill to drop. The phone companies will find another ploy to take some extra cash from our pockets.