Ken Goodrich is a man of vision and has always been the kind of person that could see potential in everything. It was his innate spirit that led him to purchase Goettl Air Conditioning Repairmen back in December 2012. There was something about the company that attracted Goodrich. In essence, Goodrich saw potential in the company even though the company itself did not see the grandeur that Ken was able to see.
A lot was going on when Ken was contemplating the purchase of this particular company. For one, most of Goettl employees seem to lack the passion a business like Goettl Good Guys Air Conditioning Repairmen should inspire. The company was doing so bad that many competitors were plotting against them and planned to use the state’s attorney general to bring them down.
What should be noted is that Goettl hired specialists with not only the right type of experience but also a good temperament. It was this practice that helped the business become a beloved staple amongst its community all the way back in 1939 when Gust and Adam Goettl established it. The company serves Phoenix and all its surrounding areas and has always been committed to quality service by making sure that all personnel hired were exceptionally trained.
Yes, there is a lot of good regarding Goettl, but there was also a lot of baggage, which caused more than 40 employees to depart from the company. The departure was blamed on the attorney general’s comments about the company. The business was being assaulted due to alleged marketing and sales practices that were deceptive. Many of the employees and the community that looked up to Goettl were saddened to hear these allegations.
The company suffered a halt in growth, and they simply did not know how to recover from it. This is when Goodrich came in and saw an opportunity. Goodrich, in just 18 short months, brought in about 20 million dollars in new revenue. It should be noted that the company had just made 11 million dollars on its own, which was high to them. Goodrich did introduce a few changes to the company and help rebuild its reputation dramatically, which had a positive outcome. Goodrich did fire some of the top managers and the company’s president of the time. The new owner wanted to make sure that all of the people who might have been responsible for what the company was going through could no longer harm the company. It is clear that Goettl did have potential, and it began to shine brightly yet again under Goodrich’s direction.