Fabletics is a brand that has been making news in the athleisure world for quite some time now. The brand is relatively new but has managed to lead from the front in an otherwise a competitive market dominated by other famous companies like Amazon. Fabletics managed to get past the initial hurdles are thrown by the competition because of the company’s highly affordable VIP membership model and a vast collection of designer athleisure products. Fabletics is one of the brands owned and managed by TechStyle Fashion Group, which is co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson.
The popularity of Kate Hudson played a significant role in giving Fabletics that initial push in the highly competitive fashion business. Fabletics is growing at a tremendous growth rate of over thirty percent annually and has an annual turnover of $250 million as per 2016, which was a 43 percent increase in sales from the previous year. The company is keeping the growth momentum due to its highly effective marketing campaign and business strategy, which also includes the reverse showroom technique. In the reverse showroom technique, the company aims to create a brand identity and awareness online before venturing into physical outlets. And, that is what the Fabletics did by building a thriving business online and build a loyal customer base.
Reverse showroom technique follows the principle that once the customers are loyal to the brand, and there is a tremendous interest creates around the brand; the company doesn’t have to worry about losing to the competition. Presently, Fabletics has 18 stores in the country at various strategic locations and plans to open several hundred more across the nation, and in overseas market as well. Kate Hudson believes that one of the reasons why Fabletics has been able to sustain its position on the top of the athleisure market is by offering affordable and value for money products to its customers, and ensuring that it has a highly unique and trendy collection of athleisure items.
Kate Hudson says that the brand focuses on collecting data from the various departments of the company and the market to analyze what is working, and what isn’t. It helps the company to make crucial decisions at the right time. Also, Kate believes that continuing to inspire and motivate the customers, and not being afraid to take risks in business, is what has helped the brand to achieve success. Customers must take the Lifestyle Quiz at the company’s site to understand the brand’s philosophy of personalizing the shopping experience for customers.
Lime Crime cosmetics is now one of the fastest growing make-up lines in the world. The produced by the fertile mind of entertainer and entrepreneur Doe Deere, the brand with the funny name is now making a name for itself worldwide. People love the super bright colors in the makeup line. It allows them to make a loud statement without even opening their mouths. The line of lipsticks, nail polish, rouge, eyeshadow and more in crazy colors enables people to make fashion statements not possible before. Now even staid businesspeople and professionals can look daring when they wear make-up from this unique line.
Made from vegan ingredients and never tested on animals, Lime Crime cosmetics has found its niche. It is for people that care about themselves, animals and the environment and yet want to be able to express their inner child in all its colorful glory. The brand has been embraced by both counterculture warriors and the mainstream. The only requirement is that they want to make a colorful statement while at work or at play. And this cosmetics line gives them the tools to do just that. Plus the colors are so bold and bright they are sure to turn heads.
Since its founding in New York in 2008, the Lime Crime line has seen steady growth. People not only love the bold, bright and daring color palette the line offers, but the unique names the company has for the colors. The names for their Velvetines, Venus Palettes, eyeshadow, Perlees include New Yolk City, Varsity, Lace Up, Choker, Bomber, Fishnet, Soft Spot, Hoodie, Bleached, Black Velvet, Suedeberry, Shroom, Riot and Teddy Bear. The colors are available in gloss, matte and metallic. They can match any type of outfit you wear not matter how conservative or outlandish.
The company has gone from simply being an internet phenomenon to making serious inroads into the customer base of many of the traditional cosmetics brands. What makes the company truly unique is it has transformed make-up from something offering bland colors to hide faults to something used to make a powerful statement.
The story of Chaz Dean is an interesting one. Adopted into a Vermont family as a boy. He had a strong interest in photography which incidentally led him into the world of hair styling. He single handedly catapulted his brand, WEN, into the fashion spotlight by promoting Wen (“new” spelled backward) on QVC the television shoppers channel. His years promoting his brand on TV prepared him for his career as a stylist to the Hollywood set and as a star on reality television.
His product line, Wen by Chaz Dean, was developed because Dean knew that using harsh shampoos would ultimately damage their hair. He was of the opinion that hair could be cleaned by the use of water and conditioners. This revolutionary concept has been a driving force for his discovery of an all purpose product that does everything a woman needs to clean, condition, control, and repair her hair. It seems counter-intuitive that one product can do all things for women’s hair, but the product sales of more than 20 million bottles have proven Dean right.
America advertisers have had free reign on making unsubstantiated product claims and have sold powerful cleaning products for the home and personal use that were caustic and counter-productive to good health. The over-prescription of antibiotics by doctors has created new more powerful strains of bacteria that are not affected by antibiotics. Now we are learning from credible sources like Dr. Mercola and Dr. Weil that soap is being overused and causing dry skin and leading to other more serious health issues.
Chaz Dean is on the correct and healthful track with his hair care products. He is concerned with women’s hair and its condition. Chaz sells his products on Guthy-Renker.
For more on Chaz Dean and Wen see a Huffington Post article here: Your text to link…
Facebook page: https://www.facebook.com/WENhaircare/
There are a few school essentials that Wengie wants to make sure you have so that you get the year off to a great start. These range from beauty items to things that will make lunch a little tastier, even if you’re eating at school.
One of the things that you should apply in the morning is a tinted sunscreen. It will give a little color to the face while keeping the skin protected while you’re going outside from class to class. The second product is blotting paper. You can get this at most cosmetic stores. Keep the shine away from the skin during the day as it means that there is oil building up on the face.
It looks better than using a bobby pin, and it will give a comfortable feel to the hair while playing sports or doing classwork. A small lunchbox is ideal for taking healthy items to school and making sure you eat in proper proportions. A diary or planner can be used for keeping track of homework assignments and projects that are due as well as some of the notes that teachers want you to remember.