Lori Senecal has risen to the top of the advertising world. The current Global CEO of Crispin Porter + Bogusky has gained a reputation around the marketing world for building conducive environments for invention and innovation. She has proved her efficacy in guiding agencies through a transition, and recapturing the dimming imaginations of employees and clients of those agencies. http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html
Lori Senecal is very different than most CEOs in the marketing world. She confesses that she is a shy introvert, and was forced to learn people skills right when she hit the ground out of college.
The blue-eyed Canadian said in a Huffington Post interview that she grew up in an extremely competitive environment. The youngest of four, she had to learn to fight in order to carve out a unique identity for herself. Her struggle to differentiate from her siblings led her to the highly competitive world of gymnastics.
Lori Senecal excelled at gymnastics. She even gained enough credibility in her sports to become a professional coach. But gymnastics is right up the introvert’s alley. It is an individual sport based on individual achievements with no real connection to teammates.
The marketing CEO attended McGill University, graduated with a degree in marketing and then moved to Toronto to work on a high profile Ford account. She was quickly thrown into the fire. Her introverted nature made speaking in front of the thousand people very difficult, but she viewed the crisis as a learning opportunity. Her coworkers and the company she worked for quickly recognized her ability to overcome shyness.
Some advice at her first job put on the fast track to the top. She moved to account management and has not looked back since. The powerful CEO still has the reputation of being a bit cold — she’s even rumored to only wear black clothing — but her results speak for themselves.
She has honed her people skills well enough to navigate CP + B to incredible growth. The company has grown 400% since she took over, and the company has gone worldwide. Lori Senecal serves as a lesson to anybody looking to overcome their own social anxieties.
For more information, visit Lori Seneal’s crunchbase page.