In businesses and market, one thing to look out for is trends. When people get an understanding about trends, then they get a better understanding about the market and how to behave in order to bring forth the best results. Lori Senecal herself looks at the market and notices trends. She has noticed one trend that she is very excited about. For one thing, this type of trend is going to improve on the relationships between customers and businesses. One thing that she is excited about is the shifting from brand messages to brand actions. One of the reasons that this shift is exciting to her is that she understands that actions speak a lot louder than words.
One thing that Lori Senecal wants companies to do is align their actions with their words. As a matter of fact, it is better for a company to let its actions speak for them as opposed to trying very hard to convince people with words of what they believe about themselves, claims Ad Week. For one thing, the internet has made it easier for information to be made available about companies. Therefore, it is important for businesses to make sure that they are careful about their actions.
According to Salary.com, one thing that Lori has expressed a desire for is seeing businesses deliver on their promises more. It is not just the products of the company that people are looking at anymore. The ethics of the company are also very important. With the internet, it is a lot easier for word to spread about any foul practices in a company. Therefore, if there is any issue or misunderstanding, it is important for the company to address it in a reasonable manner and attempt to resolve it in a way that is satisfactory for the customer and the company. View her full profile on crunchbase.com.